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Principles of Marketing

  1. TitlePrinciples of Marketing
    Author infoPhilip Kotler, Gary Armstrong
    Author Kotler Philip
    Co-authors Armstrong Gary
    Issue dataEngelwood Cliffs : Prentice-Hall , c1994. - xx, 692 s. : il., 28 cm
    Issue6th ed.
    ISBN0-13-718958-3
    Notestrany s rôznym číslovaním. - Register
    Keywords marketing   vysokoškolské učebnice - učebnice vysokých škôl  
    LanguageEnglish
    CountryUnited States of America
    systematics 339.138
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    262583Univerzita Mateja BelaEconomic reading roomIn-Library Use Only

Number of the records: 1  

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