Number of the records: 1  

Marketing

  1. TitleMarketing
    SubtitleConcepts and Strategies
    Author infoWilliam M. Pride, O. C. Ferrell
    Author Pride William M.
    Co-authors Ferrell O. C.
    Issue dataBoston : Houghton Mifflin Company , c1993. - xxvii, 817 s. : príl., 26 cm
    Issue8th ed.
    ISBN0-395-63885-2
    NoteBibliografické odkazy. Register
    Keywords marketing   vysokoškolské učebnice - učebnice vysokých škôl  
    LanguageEnglish
    CountryUnited States of America
    systematics 339.138(075.8)
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    262603Univerzita Mateja BelaEconomic reading roomIn-Library Use Only

Number of the records: 1  

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