Number of the records: 1  

Marketing management

  1. TitleMarketing management
    Author infoPhilip Kotler, Kevin Lane Keller; [přeložili Štěpánka Černá, Viktor Faktor, Tomáš Juppa]
    Author Kotler Philip
    Co-authors Keller Kevin Lane
    Another authors Černá Štěpánka (Translator)
    Faktor Viktor (Translator)
    Juppa Tomáš (Translator)
    Issue dataPraha : GRADA Publishing , 2007. - 788 s. : il., 29 cm
    Issue1. vyd.
    ISBN978-80-247-1359-5
    NoteNa tit. s. uvedené 12. vyd. patrí anglickému originálu. - Bibliogr. odkazy. Register
    Keywords marketing   manažment - management   vysokoškolské učebnice - učebnice vysokých škôl   textbooks (higher)  
    LanguageCzech
    CountryCzech Republic
    systematics 339.138(075.8)
    005.5
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count6, currently available 1, at library only 4
    Call numberLocationSublocationUmiestnenieInfo
    292698Univerzita Mateja BelaDepartment of tourismIn-Library Use Only
    304893Univerzita Mateja BelaEconomic reading roomIn-Library Use Only
    304894Univerzita Mateja BelaDepartment of absent lendingvypož. (until 11.11.2024)
    304895Univerzita Mateja BelaDepartment of absent lending
    308677Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only
    312904Univerzita Mateja BelaInstitute of managerial systems (Detached department Poprad)In-Library Use Only

Number of the records: 1  

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