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Innovation Diffusion Models of new Product Acceptance

  1. TitleInnovation Diffusion Models of new Product Acceptance
    Author infoEdited by Vijay Mahajan, Yoram Wind
    Another authors Mahajan Vijay (Editor)
    Wind Yoram (Editor)
    Issue dataCambridge : Ballinger Publishing Company , 1986. - xvi, 318 s. : il., 23 cm
    Issue[1st ed.]
    Edition Series on econometric and management sciences , Vol. 5
    ISBN0-88730-076-6
    NoteBibliog. odkazy s. 281-299. Register
    Keywords nové produkty - new products   marketing   zborníky konferencií  
    LanguageEnglish
    CountryUnited States of America
    systematics 51
    519.87
    061.3
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    300683Univerzita Mateja BelaDepartment of quantitative methods and information systemsIn-Library Use Only

Number of the records: 1  

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