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Marketing management

  1. TitleMarketing management
    Subtitlea relationship approach
    Author infoSvend Hollensen
    Author Hollensen Svend
    Issue dataHarlow, UK : Pearson Education , c2010. - 656 s. : il., tab., 27 cm
    Issue2nd ed.
    ISBN978-0-273-70683-0
    NoteBibliogr. odkazy. Reg.
    Keywords marketingový manažment - marketing management   vzťahový marketing - marketing vzťahov - relationship marketing  
    LanguageEnglish
    CountryGreat Britian
    systematics 658.3
    005.346
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    319775Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only

Number of the records: 1  

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