Number of the records: 1
How to brand nations, cities and destinations
Title How to brand nations, cities and destinations Subtitle a planning book for place branding Author info Teemu Moilanen, Seppo Rainisto Author Moilanen Teemu
Co-authors Rainisto Seppo K.
Issue data Basingstoke, UK : Palgrave Macmillan , c2009. - 202 s. : il., tab., 24 cm Issue [1. vyd.] ISBN 978-0-230-22092-8 Note Bibliografia s. 189-196. Reg. Keywords marketing územia - territory marketing riadenie značky - brand management marketing miesta - place marketing Language English Country Great Britian systematics 658.626 910.688 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 book
Call number Location Sublocation Umiestnenie Info 323737 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 328324 Univerzita Mateja Bela Department of tourism In-Library Use Only
Number of the records: 1