Number of the records: 1  

How to brand nations, cities and destinations

  1. TitleHow to brand nations, cities and destinations
    Subtitlea planning book for place branding
    Author infoTeemu Moilanen, Seppo Rainisto
    Author Moilanen Teemu
    Co-authors Rainisto Seppo K.
    Issue dataBasingstoke, UK : Palgrave Macmillan , c2009. - 202 s. : il., tab., 24 cm
    Issue[1. vyd.]
    ISBN978-0-230-22092-8
    NoteBibliografia s. 189-196. Reg.
    Keywords marketing územia - territory marketing   riadenie značky - brand management   marketing miesta - place marketing  
    LanguageEnglish
    CountryGreat Britian
    systematics 658.626
    910.688
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count2, currently available 0, at library only 2
    Call numberLocationSublocationUmiestnenieInfo
    323737Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only
    328324Univerzita Mateja BelaDepartment of tourismIn-Library Use Only

Number of the records: 1  

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