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Evaluation of the complex marketing solution for public pharmacies in the project "Pharmacy 1."

  1. TitleEvaluation of the complex marketing solution for public pharmacies in the project "Pharmacy 1."
    Subtitlediplomová práca
    Author infoLívia Kerumová; školiteľ: Janka Táborecká Petrovičová
    Author Kerumová Lívia
    Another authors Táborecká Petrovičová Janka 1979- (Školiteľ (konzultant))
    Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra ekonomiky a manažmentu podniku , Banská Bystrica, Slovensko
    Issue dataBanská Bystrica , 2012. - 101 s.
    Keywords riadenie vzťahov so zákazníkmi - customer relationship management - CRM   vzťahový marketing - marketing vzťahov - relationship marketing   public pharmacies  
    LanguageEnglish
    CountrySlovak Republic
    systematics 33
    615
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexk - Kvalifikačné práce
    Copy count1, currently available 0, at library only 1

Number of the records: 1  

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