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New horizons in arts, heritage, nonprofit and social marketing

  1. TitleNew horizons in arts, heritage, nonprofit and social marketing
    Author infoedited by Roger Bennett ... [et al.]
    Another authors Bennett Roger (Editor)
    Issue dataAbingdon, Oxon : Routledge Taylor & Francis Group , 2012. - x; 184 s. : ilustr.
    Issue1st ed.
    Edition Key issues in marketing management
    ISBN978-0-415-62889-1
    NoteBibliografické odkazy. Register
    Keywords marketing   sociálny marketing - social marketing   marketingový manažment - marketing management  
    LanguageEnglish
    CountryGreat Britian
    systematics 339.138
    339.146.4
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    341455Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only

Number of the records: 1  

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