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Consumer-brand relationship
Title Consumer-brand relationship Subtitle theory and practice Author info edited by Susan Fournier ... [et al.] Another authors Fournier Susan (Editor)
Issue data Abingdon : Routledge Taylor & Francis Group , 2012. - xxvi; 424 s. : tab. Issue 1st ed. ISBN 978-0-415-78303-3 Note Bibliografické odkazy. Menný register. Register značiek. Vecný register Keywords vzťahy so zákazníkmi - customer relations obchodné značky - brand names products - brand names - commercial brands - trademarks obchodný manažment relations with consumers podnikový manažment - manažment podniku - industrial management Language English Country Great Britian systematics 339.138 005 339 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 341566 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
Number of the records: 1