Number of the records: 1
Application of innovations in mountain resorts in Slovakia
SYS 0204251 LBL 01490^^^^^2200217^^^450 005 20220620084359.5 100 $a 20140908d2014 m y slo 03 ba 101 0-
$a eng 102 $a PL 200 1-
$a Application of innovations in mountain resorts in Slovakia $d Uplatňovanie inovácií v horských strediskách na Slovensku $f Vanda Maráková, Zuzana Lencsésová $z slo 330 0-
$a The aim of the article is to analyze the characteristics of Slovak mountain destinations, examine the trends in innovations of marketing instruments in Slovak and Swiss mountain destinations and to draw up the implementation process of innovation in mountain destinations. The characteristics of current Slovak mountain destinations is based on the primary research with using the methods of descriptive statistics. The information about the innovation trends in marketing instruments in mountain destinations are based on the research of annual reports, web pages, marketing strategies and internal materials of selected Slovak and Swiss mountain destination. 463 -1
$1 001 umb_un_cat*0299791 $1 011 $a 2300-5947 $1 011 $a 2353-4435 $1 200 1 $a Forum Scientiae Oeconomia $v Vol. 2, no. 3 (2014), pp. 15-25 $1 210 $a Dąbrowa Górnicza $c Wydawnictwo Naukowe Akademii WSB $d 2014 606 0-
$3 umb_un_auth*0199097 $a horské rekreačné strediská 606 0-
$3 umb_un_auth*0044848 $a inovácie $X innovations 606 0-
$3 umb_un_auth*0090914 $a marketingové nástroje $X marketing tools 615 $n 91 $a Cestovanie 675 $a 91 700 -0
$3 umb_un_auth*0004001 $a Maráková $b Vanda $p UMBEF01 $4 070 $9 50 $f 1976- $T Katedra cestovného ruchu 701 -1
$3 umb_un_auth*0184395 $a Gajdošíková $b Zuzana $g Lencsésová $p UMBEF01 $9 50 $f 1987- $q 1 $4 070 $T Katedra cestovného ruchu 801 $a SK $b BB301 $g AACR2 $9 unimarc sk T85 $x existuji fulltexy
Number of the records: 1