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Principles and practice of marketing

  1. TitlePrinciples and practice of marketing
    Author infoJim Blythe
    Author Blythe Jim
    Issue dataLondon : SAGE Publications , 2014. - xxvii; 772 s. : obr., 27 cm
    Issue3rd ed.
    ISBN978-1-4462-7400-2
    NoteRegister
    Keywords marketing   public relations - styk s verejnosťou - komunikácia s verejnosťou   reklama   reklama a propagácia - advertising and promotion  
    LanguageEnglish
    CountryGreat Britian
    systematics 339.138
    659.187
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    345727Univerzita Mateja BelaEconomic reading roomIn-Library Use Only

Number of the records: 1  

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