Number of the records: 1
Innovative approaches in a socially responsible marketing in a global environment
Title Innovative approaches in a socially responsible marketing in a global environment Author info Zdenka Musová, Hussam Musa, Zuzana Huliaková Author Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Musa Hussam 1968- (33%) UMBEF04 - Katedra financií a účtovníctva
Huliaková Zuzana 1991- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Globalization and its socio-economic consequences : proceedings of 16th international scientific conference, Rajecké Teplice, 5th - 6th October 2016, Part III.. S. 1466-1475. - Žilina : University of Žilina, 2016 / Bartošová Viera ; Belás Jaroslav ; Globalization and its socio-economic consequences medzinárodná vedecká konferencia Keywords environmentálny marketing - environmental marketing sociálna zodpovednosť podnikov Language Slovak Country Slovak Republic systematics 330 Public work category AFD No. of Archival Copy 38711 Repercussion category SMEREK, Lukáš. Employees’ competencies development depending on the implementation of new forms of marketing communication. In International scientific conference of business economics management and marketing : ISCOBEMM 2017, Zaječí, 25th-26th May 2017. Brno : Masaryk university, 2017. ISBN 978-80-210-8714-9, pp. 256-263.
MALÁ, Denisa - BENČIKOVÁ, Dana. Customer perception of a green product as a result of logistics activities of an enterprise. In Aktuálne problémy podnikovej sféry 2017 : international scientific conference : current problems of the corporate sector 2017, Handlová - Ráztočno, 17th-18th May 2017 [online]. Bratislava : Vydavateľstvo EKONÓM, 2017, s. 722-731 [cit. 2018-03-13]. ISBN 978-80-225-4422-1. Dostupné na: https://fpm.euba.sk/www_write/files/veda-vyskum/Zborniky-APPS/2017.pdf
DĚDKOVÁ, Jaroslava. The use of green marketing as a corporate competitive advantage in a Czech-German comparison. In International scientific conference on opportunities and threats to current business managment in cross-border comparison, Pilsen, 2017. Lobnitz : GUC - Gesellschaft für Unternehmensrechnung und Controlling, 2017. Vol. 33. ISBN 978-3-86367-051-1, pp. 31-38.
MALÁ, Denisa - BENČIKOVÁ, Dana. Innovations of a green product. In Ekonomicko-manažérske spektrum [online]. 2018, vol. 12, no. 1, pp. 64-74 [cit. 2018-07-31]. ISSN 2585-7258. Dostupné na: http://ke.uniza.sk/sites/default/files/content_files/6_mala_bencikova.pdf
MINÁROVÁ, Martina - BENČIKOVÁ, Dana. Ethical behaviour of managers and building trust within an enterprise in a global environment. In Globalization and its socio-economic consequences : 18th international scientific conference, Rajecké Teplice, 10th-11th October 2018. Žilina : Žilinská univerzita, 2018. ISBN 978-80-8154-249-7, pp. 746-754.
MÁLIKOVÁ, Iveta. Impact of globalisation on circular economy and sustainable development. In SHS web of conferences : 19th international scientific conference : globalization and its socio-economic consequences - sustainability in the global-knowledge economy, Rajecké Teplice, 09th-10th October 2019. ISSN 2261-2424, 2020, vol. 74, art. no. 06018, pp. 1-6.
KUSÁ, Alena - PIATROV, Igor. Perception of global environmental problems by Generation C and its marketing communication preferences. In SHS web of conferences : 19th international scientific conference : globalization and its socio-economic onsequences - sustainability in the global-knowledge economy, Rajecké Teplice, 09th-10th October 2019. ISSN 2261-2424, 2020, vol. 74, art. no. 01021, pp. 1-7.
KUSA, Alena - PIATROV, Igor. Global marketing trends in the context of the selected generation. In Globalization and its socio-economic consequences, pts 1-4 : 17th international scientific conference, Rajecké Teplice, 04th-05th October 2017. Žilina : The University of Žilina, 2017. ISBN 978-80-8154-212-1, pp. 1259-1266.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Number of the records: 1