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Using the concept of SoLoMo marketing in digital environment to increase brand awareness and communication with customers
Title Using the concept of SoLoMo marketing in digital environment to increase brand awareness and communication with customers Author info Pavol Križo, Karol Čarnogurský, Mária Sirotiaková Author Križo Pavol Co-authors Čarnogurský Karol Sirotiaková Mária 1960- UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad) Source document Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 551-561. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Database xpca - PUBLIKAČNÁ ČINNOSŤ Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici 
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