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Behavioral marketing
Title Behavioral marketing Subtitle delivering personalized experiences at scale Author info Dave Walters Author Walters Dave
Issue data Hoboken, New Jersey : John Wiley & Sons , 2015. - xxi, 229 s. : fotogr., il., tab., 24 cm ISBN 978-1-119-07657-5 Note Register Keywords internetový marketing - internet marketing riadenie vzťahov so zákazníkmi - customer relationship management - CRM behaviorizmus - behaviorism Form. Descr. monografie - monographies Language English Country United States of America systematics 658.8:004.738.5 005.346 316.275 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 374819 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
Number of the records: 1