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Customer relationship management

  1. TitleCustomer relationship management
    Subtitleconcept, strategy, and tools
    Author infoV. Kumar, Werner Reinartz
    Author Kumar V.
    Co-authors Reinartz Werner
    Issue dataBerlin, Germany : Springer , 2018. - xxv, 411 s. : il., tab., 26 cm
    Issue3rd ed.
    Edition Springer texts in business and economics , 2192-4333
    ISBN978-3-662-55380-0
    NoteBibliografické odkazy. Register
    Keywords riadenie vzťahov so zákazníkmi - customer relationship management - CRM   podnikanie - business - entrepreneurship   vodcovstvo - líderstvo - vedenie - riadiaca práca - leadership  
    Form. Descr.kolektívne monografie - collective monographies
    LanguageEnglish
    CountryGermany
    systematics 005.346
    658.114
    316.46
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count2, currently available 0, at library only 2
    SignatúraLokáciaDislokáciaUmiestnenieInfo
    376681Univerzita Mateja BelaEF Katedra cestovného ruchulen prezenčne
    383297Univerzita Mateja BelaEF Katedra ekonomiky a manažmentu podnikulen prezenčne

Number of the records: 1  

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