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Customer relationship management
Title Customer relationship management Subtitle concept, strategy, and tools Author info V. Kumar, Werner Reinartz Author Kumar V.
Co-authors Reinartz Werner
Issue data Berlin, Germany : Springer , 2018. - xxv, 411 s. : il., tab., 26 cm Issue 3rd ed. Edition Springer texts in business and economics , 2192-4333 ISBN 978-3-662-55380-0 Note Bibliografické odkazy. Register Keywords riadenie vzťahov so zákazníkmi - customer relationship management - CRM podnikanie - business - entrepreneurship vodcovstvo - líderstvo - vedenie - riadiaca práca - leadership Form. Descr. kolektívne monografie - collective monographies Language English Country Germany systematics 005.346 658.114 316.46 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 Signatúra Lokácia Dislokácia Umiestnenie Info 376681 Univerzita Mateja Bela EF Katedra cestovného ruchu len prezenčne 383297 Univerzita Mateja Bela EF Katedra ekonomiky a manažmentu podniku len prezenčne
Number of the records: 1