Number of the records: 1
Comparison of perceived and projected image of Slovakia as a starting point for a country image building strategy
Title Comparison of perceived and projected image of Slovakia as a starting point for a country image building strategy Par.title Komparácia vnímaného a vysielaného imidžu Slovenska ako východisko pre stratégiu budovania imidžu krajiny Author info Lenka Štefčeková, Anna Vaňová Author Štefčeková Lenka 1987- (50%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Co-authors Vaňová Anna 1965- (50%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Source document Responsibility and sustainability : socioeconomic, political and legal issues. Vol. 1, no. 3 (2013), pp. 41-50. - León : Research group on marketing and operative research (MIO), University of León, 2013 Keywords krajina - krajiny - landscape imidž územia - territory image stratégia budovania nation brand building strategies country image Language English Country Spain systematics 332 Public work category ADE No. of Archival Copy 30458 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Number of the records: 1