Number of the records: 1
Blue ocean strategy
Title Blue ocean strategy Subtitle how to create uncontested market space and make the competition irrelevant Author info W. Chan Kim, Renée Mauborgne Author Kim W. Chan
Co-authors Mauborgne Renée
Issue data Boston, Massachusetts : Harvard Business Review Press , 2015. - xxviii, 287 s. : il. Edition Harvard Business School Press ISBN 978-1-62527-449-6 Note Bibliografia. Register Keywords strategický manažment - strategické riadenie - strategic management segmentácia trhu - trhová segmentácia - market segmentation inovácie - innovations konkurencieschopnosť - competitiveness Form. Descr. štúdie - studies Language English Country United States of America systematics 005.21 339.138.017 330.341.1 005.332.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 382728 Univerzita Mateja Bela Department of economics In-Library Use Only
Number of the records: 1