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Green marketing as a tool influencing consumers' behavior: Slovak case study of regional mark preference
Title Green marketing as a tool influencing consumers' behavior: Slovak case study of regional mark preference Author info Ivan Murin ... [et al.] Author Murin Ivan 1967- (30%) UMBFP04 - Katedra životného prostredia
Co-authors Marková Iveta 1971- (20%) UMBFP04 - Katedra životného prostredia
Zelený Ján 1951- (30%) UMBFP04 - Katedra životného prostredia
Jaďuďová Jana 1983- (20%) UMBFP04 - Katedra životného prostredia
Source document Procedia economics and finance : 9th international scientific conference "Business economics and management 2015 BEM 2015, October 15-16, 2015, Zvolen, Slovakia. Vol. 34 (2015), pp. 260-267. - Amsterdam : Elsevier, 2015 ; Business economics and management 2015 BEM 2015 international scientific conference Keywords marketingová komunikácia - communication in marketing - marketing communication zelený marketing - green marketing green marketing Language English Country Netherlands systematics 339.138 Public work category AFD No. of Archival Copy 34515 Repercussion category OERTWIG, N. - JOCHEM, R. - KNOTHE, T. Sustainability in model-based planning and control of global value creation networks. In 14th global conference on sustainable manufacturing : GCSM 2016, Stellenbosch, South Africa, 3th-5th October 2016. Amsterdam : Elsevier Science BV, 2017. ISSN 2351-9789, pp. 183-190.
PISTOL, Luminita - TONIS (BUCEA-MANEA), Rocsana. The "7Ps"&"1G" that rule in the digital world the marketing mix. In 11th International conference on business excellence - strategy, complexity and energy in changing times, Bucharest, 30th-31st March 2017. Warsaw : De Gruyeter, 2017. ISSN 2502-0226, pp. 759-769.
SYAEKHONI, M. Alex - ALFIAN, Ganjar - KWON, Young S. Customer purchasing behavior analysis as alternatives for supporting in-store green marketing decision-making. In Sustainability. ISSN 2071-1050, 2017, vol. 9, no. 11, pp. [1-22].
EPURE, Manuela - BUCEA-MANEA-TONIS, Rocsana. Branding and leadership in the context of circular economy. In 4th international conference on economic sciences and business administration, Bucharest, 24th - 25th November 2017 [online]. 2017, pp. 163-172 [cit. 2018-03-23]. ISSN 2392-8174. Dostupné na: http://icesba.eu/RePEc/icb/wpaper/ICESBA2017_EpureRocsana_P163-172.pdf
MINAROVÁ, Martina - MUSOVÁ, Zdenka - BENČIKOVÁ, Dana. Eco-labels consumers. In Marketing identity : international scientific conference on marketing identity 2016 : brands we love, Smolenice, 08th-09th November 2016. Trnava : University of Ss. Cyril and Methodius in Trnava, 2017. ISBN 978-80-8105-841-7, pp. 199-208.
LUPP, Gerd - TANGERDING, Simon - KANTELBERG, Valerie. Venison from the Bavarian forests linking hunters, forest diversity, and consumers through regional marketing. In Routledge handbook of landscape and food. Oxford : Routledge, 2018. ISBN 978-1-315-64769-2, pp. 81-91.
TUZ, Ahmet - SERTYESILISIK, Begum. Finding and minding the gaps in state-of-the-art lean and green marketing in the construction industry. In Tržište. ISSN 0353-4790, 2020, vol. 32, no. 2, pp. 187-203.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Number of the records: 1