Number of the records: 1
Internet marketing communication of destination management organizations in Slovakia: the case study
Title Internet marketing communication of destination management organizations in Slovakia: the case study Author info Radka Marčeková, Ľubica Šebová, Kristína Pompurová Author Marčeková Radka 1979- (34%) UMBEF01 - Katedra cestovného ruchu
Co-authors Šebová Ľubica 1978- (33%) UMBEF01 - Katedra cestovného ruchu
Pompurová Kristína 1983- (33%) UMBEF01 - Katedra cestovného ruchu
Source document Smart tourism as a driver for culture and sustainability : fifth international conference IACuDiT, Athens 2018. S. 315-328. - Basil : Springer Nature Switzerland AG, 2019 ; International Association of Cultural and Digital Tourism (IACuDiT) medzinárodná vedecká konferencia Keywords cestovný ruch - turizmus - tourism DMO marketingová komunikácia - communication in marketing - marketing communication internet - Internet Form. Descr. príspevky v zborníku - proceedings papers Language English Country Switzerland systematics 338.48 URL https://link.springer.com/chapter/10.1007%2F978-3-030-03910-3_22 Public work category AFC No. of Archival Copy 44979 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
Number of the records: 1