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CRM and customer loyalty
Title CRM and customer loyalty Author info Miroslava Triznová Author Triznová Miroslava (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Scientia Iuventa 2010 : proceedings of abstracts from international scientific conference of PhD. students. S. 79. - Banská Bystrica : Univerzita Mateja Bela, 2010 / Mišániová Marta 1984- ; Ščepková Eva ; Bárdošová Lucia Keywords riadenie vzťahov so zákazníkmi - customer relationship management - CRM customer loyalty Language English Country Slovak Republic Public work category AFH No. of Archival Copy 16635 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
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