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Produkt múzeí na trhu cestovného ruchu
Title Produkt múzeí na trhu cestovného ruchu Par.title Product of museums on tourism market Author info Kristína Pančíková, Ján Orieška Author Pančíková Kristína 1990- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Orieška Ján 1948- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Místní bohatství a cestovní ruch : recenzovaný sborník z mezinárodní konference Aktuální problémy cestovního ruchu, Jihlava 24. - 25. února 2016. CD-ROM, s. 325-335. - Jihlava : Vysoká škola polytechnická, 2016 ; Aktuální problémy cestovního ruchu medzinárodná konferencia Keywords cestovný ruch - turizmus - tourism múzejníctvo - museum management konkurencieschopnosť - competitiveness investície a financie Language Slovak Country Czech Republic systematics 338.48 Annotation The aim of this paper is to point to the economic situation of museums in Slovakia, whose can be improved by product contributing to the growth of museums performances in the tourism market. The paper analyses secondary data from Register of museums and galleries in Slovakia and data from Slovak National Museum about performances of museums in the period from 2009 to 2014 by descriptive statistics. The analysis confirms uneven attendance and low revenues of museums from its own activities. Five most visited museums makes up 30 % of total attendance. Share of own revenues on total revenues of museums is in average only 15 %. In the foreground is therefore a complex product that can satisfy the primary and secondary needs of museums visitors, and thus brings additional revenues. The importance of the issue is confirmed by examples of foreign museums with a stable position in the tourism market. Public work category AFC No. of Archival Copy 38474 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Number of the records: 1