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Methodological approaches to branding with a focus on tourism as a process of change and innovation

  1. TitleMethodological approaches to branding with a focus on tourism as a process of change and innovation
    Author infoMarica Mazureková
    Author Mazureková Marica 1959- (100%) UMBEF14 - Inštitút ekonomických vied
    Source documentInterdisciplinary Studies Journal. Vol. 3, no. 3 (2013), pp. 20-35. - Haaga-Helia : Laurea University of Applied Sciences, 2013
    Keywords inovácie - innovations   cestovný ruch - turizmus - tourism   destination branding  
    LanguageEnglish
    CountryFinland
    systematics 338.48
    Public work category ADE
    No. of Archival Copy29400
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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