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Uplatnenie manažmentu cieľového miesta v Žilinskom kraji
Title Uplatnenie manažmentu cieľového miesta v Žilinskom kraji Par.title Destination management application in the Zilina region Author info Ľubica Šebová, Kristína Pompurová, Ján Šebo Author Šebová Ľubica 1978- (34%) UMBEF01 - Katedra cestovného ruchu
Co-authors Pompurová Kristína 1983- (33%) UMBEF01 - Katedra cestovného ruchu
Šebo Ján 1978- (33%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Source document 19. mezinárodní kolokvium o regionálních vědách : sborník příspěvků, Čejkovice, 15.-17. července 2016. S. 992-999. - Brno : Masarykova univerzita v Brně, 2016 / Toušek Václav ; Mezinárodní kolokvium o regionálních vědách medzinárodné kolokvium Keywords cestovný ruch - turizmus - tourism cieľové miesta zainteresované strany - zainteresované subjekty - stakeholderi - stakeholders spolupráca - kooperácia - cooperation efektívny manažment Headings Geogr. Žilinský kraj (Slovensko) Language English Country Czech Republic systematics 334 Annotation Effective development of tourism in the region is conditioned by the cooperation of those involved in its development. The paper deals with destination management organizations, which act as subjects of tourism development in tourism destinations. The aim is to evaluate the activity and cooperation of destination management organizations operating in the Zilina region. Currently seven organizations operate there, including the six local and one regional organization. The paper presents results of the analysis and comparison of destination management organizations. It focuses on membership in organizations, marketing activities and method of fundraising which are necessary to finance the activities of organizations. To the used methods belongs sociological survey interview, conducted by structured interviews. The result of the study is the finding that some organizations operating in the Zilina region are more active in promoting the objectives related to the development of tourism and Public work category AFC No. of Archival Copy 36915 Repercussion category KVASNOVÁ, Diana - MARÁKOVÁ, Vanda. Destination marketing management as a tool moderating regional disparities : case study of Slovakia. In 20. mezinárodní kolokvium o regionálních vědách, Kurdějov, 14.-16. červen 2017. Brno : Masarykova univerzita, 2017. ISBN 978-80-210-8586-2, s. 626-632.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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