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Consumer behavior towards regional eco-labels in Slovakia
Title Consumer behavior towards regional eco-labels in Slovakia Author info Jana Jad’ud’ová ... [et al.] Author Jaďuďová Jana 1983- (45%) UMBFP04 - Katedra životného prostredia
Co-authors Badida Miroslav (15%)
Badidová Anna (25%)
Marková Iveta 1971- (5%)
Ťahúňová Miriam 1976- (5%) UMBFP04 - Katedra životného prostredia
Hroncová Emília 1977- (5%)
Source document Sustainability. Vol. 12, no. 2 (2020), pp. [1-11]. - Basel : Multidisciplinary Digital Publishing Institute, 2020 Keywords local and regional development environmentálne značky - eco-labels spotrebitelia - consumers udržateľnosť - sustainability produkty - products Language English Country Switzerland Annotation Slovakia, as part of the European Union, participates in all forms of regional development and sustainability. A transparent form of regional development and sustainability is regional labeling, which has a 10-year tradition. Our regions represent excellent potential for the development of domestic products. Acceptance of essential requirements for regional products (domestic raw materials, manual work share, respect for the environment) opens up opportunities for the labor market, promotes tourism, and increases citizens' purchase ability, none of which are clearly demonstrable in Slovak regions. Residents of individual regions have specific approaches in relation to regional brands depending on the region studied. For the purpose of the survey, four regions of southern Slovakia (with common environmental morphology and different industrial development) were selected. Indicators of age, gender, education, monthly income, and location relative to regional product preferences were studied. The results obtained were processed by cluster analysis (as a way of segmenting consumers). An average conscious purchaser of regional products is a local productive middle-aged person with a secondary or tertiary education, either male or female, and from a more economically advanced region. The results show regional branding as a mobilizing function for connecting inhabitants and the subsequent joint presentation of regional activities. Public work category ADC No. of Archival Copy 48165 Repercussion category CALDERON-MONGE, Esther - REDONDO-RODRIGUEZ, Roger-Guzman - RAMIREZ-HURTADO, Jose M. Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling : a challenge for eco-entrepreneurism. In British food journal. ISSN 0007-070X, 2021, vol. 123, no. 10, pp. 3293-3308.
GHAZALI, Ihwan - ABDUL-RASHID, Salwa Hanim - MD DAWAL, Siti Zawiah - HUDA, Nurul - SHARIFF, Amir Husni Mohd - HERAWAN, Safarudin Gazali - HO, Fu Haw - SAKUNDARINI, Novita. Guidelines for designing green products considering customers' cultural preferences. In Sustainability. ISSN 2071-1050, 2021, vol. 13, no. 2, pp. 1-27.
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STOKLASA, Michal - MATUŠÍNSKÁ, Kateřina. Consumer perception of regional brands in Czechia in 2021. In Scientific papers of the University of Pardubice, series D : Faculty of economics and administration. ISSN 1211-555X, 2022, vol. 30, no. 1, pp. 1-11.
NUGRAHA, Widya Satya - CHEN, Dennis - YANG, Shang Ho. The effect of a Halal label and label size on purchasing intent for non-Muslim consumers. In Journal of retailing and consumer services. ISSN 0969-6989, 2022, vol. 65, art. no. 102873, pp. 1-9.
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KHALIL, Salma - ISMAIL, Ayman - GHALWASH, Seham. The rise of sustainable consumerism: evidence from the Egyptian generation Z. In Sustainability. ISSN 2071-1050, 2021, vol. 13, no. 24, pp. 1-25.
D’SOUZA, Clare - TAGHIAN, Mehdi - APAOLAZA, Vanessa - HARTMANN, Patrick - BROUWER, Anne - CHOWDHURY, Belal. Consumer self-confidence in green foods : an investigation of the role of ecolabels using the theory of planned behavior and market segmentation. In Journal of international food and agribusiness marketing. ISSN 0897-4438, 2022, vol. 34, no. 5, pp. 457-487.
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