Corporate social responsibility and its link to brand value

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Title	Corporate social responsibility and its link to brand value
Author info	Zuzana Schlosserová
Author	Schlosserová Zuzana 1992- (100%) UMBFF04 - Katedra romanistiky
Source document	CER Comparative European Research 2022 : proceedings - research track of the 18th Biannual CER comparative European research conference. Pp. 8-12. - Londýn : Sciemcee Publishing, 2022 / Mizerek Henryk ; Blašková Martina ; Mura Ladislav ; Vaitekūnas Stasys ; Pavera Libor ; Lipnická Milena 1966- ; Kubinec Martin 1978- ; Biannual CER comparative European research conference vedecká konferencia
Keywords	spoločensky zodpovedný marketing - socially responsible marketing hodnota značky - brand value sociálna zodpovednosť podnikov
Form. Descr.	príspevky v zborníku - proceedings papers
Language	English
Country	Great Britian
URL	Link na zdrojový dokument
Public work category	AFC
No. of Archival Copy	53673
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xpca - PUBLIKAČNÁ ČINNOSŤ

document on cd/dvd

Number of the records: 1