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Effect of marketing orientation on business performance: a study from Slovak foodstuff industry
Title Effect of marketing orientation on business performance: a study from Slovak foodstuff industry Author info Simona Šályová, Janka Táborecká-Petrovičová ... [et al.] Author Budinská Simona 1992- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Táborecká Petrovičová Janka 1979- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Nedelová Gabriela 1961- (25%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
Ďaďo Jaroslav 1954- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Procedia economics and finance : 9th international scientific conference "Business economics and management 2015 BEM 2015, October 15-16, 2015, Zvolen, Slovakia. Vol. 34 (2015), pp. 622-629. - Amsterdam : Elsevier, 2015 ; Business economics and management 2015 BEM 2015 international scientific conference Keywords aktívny marketing finančné ukazovatele - financial indicators active marketing financial indicators Language English Country Netherlands systematics 339.138 Public work category AFD No. of Archival Copy 35346 Repercussion category DRÁBEK, Josef - LORICOVÁ, Silvia - JAVORČÍKOVÁ, Jana. Investing in human capital as a key factor for the development of enterprises. Rijeka : Intech, 2017. ISBN 978-953-51-3228-8, s. 113-136.
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LABUDOVÁ, Viera - HRUŠOVSKÁ, Dana. Using predictive models to identify factors influencing market research. In 8th international scientific conference on finance and performance of firms in science, education and practice, Zlín, 26th-27th April 2017. Zlín : Tomáš Baťa University in Zlín, 2017. ISBN 978-80-7454-653-2, pp. 468-480.
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FARIDA, Naili - SURYOKO, Sri. A superior relational of marketing model to improve small and medium enterprise (SMEs) marketing performance. In VISION 2025: education excellence and management of innovations through sustainable economic competitive advantage : 34th international business information management association (IBIMA) conference, Madrid, 13th-14th November 2019. Norristown : International Business Information Management Association (IBIMA), 2019. ISBN 978-0-9998551-3-3, pp. 2205-2223.
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LORINCOVÁ, Silvia - HITKA, Miloš - BAJZÍKOVÁ, Ľubica - WEBEROVÁ, Dagmar. Are the motivational preferences of employees working in small enterprises in Slovakia changing in time? In Entrepreneurship and sustainability issues. ISSN 2345-0282, 2019, vol. 6, no. 4, pp. 1618-1635.
YADAV, Seemant Kumar - TRIPATHI, Vikas - GOEL, Geetika. Mediating effect of innovation with market orientation and performance relationship. In Management research : the journal of the Iberoamerican academy of management. ISSN 1536-5433, 2019, vol. 17, no. 2, pp. 152-167.
HITKA, Miloš - LORINCOVÁ, Silvia - VETRÁKOVÁ, Milota - HAJDÚCHOVÁ, Iveta - ANTALÍK, Imrich. Factors related to gender and education affecting the employee motivation. In Entrepreneurship and sustainability issues. ISSN 2345-0282, 2020, vol. 7, no. 4, pp. 3226-3241.
YADAV, Seemant Kumar - TRIPATHI, Vikas - GOEL, Geetika. Dis-Aggregated effect of market orientation on firms' performance : a study on Indian small and medium-scale (SMEs) manufacturers. In International journal of Asian business and information management. ISSN 1947-9638, 2021, vol. 12, no. 3, pp. 87-108.
RAHAMAN, Md Atikur - LUNA, Kaniz Fatema - MITE, Shi - ISLAM, Monwarul - WAFIK, H. M. Atif. The effect of entrepreneurial orientation, market orientation and gender on business performance : an empirical study of SMEs in Bangladesh. In Journal of Asian finance economics and business. ISSN 2288-4637, 2021, vol. 8, no. 6, pp. 741-746.
QODRIAH, Sari Laelatul - DARSONO, Darsono - RIANI, Asri Laksmi - ANANTANYU, Sapja. Strategy orientation, innovation capability, and women entrepreneurial performance in culinary business in Indonesia. In Journal of Asian finance economics and business. ISSN 2288-4637, 2021, vol. 8, no. 7, pp. 203-213.
ABDULRAB, Mohammed - ALWAHEEB, Mohammed A. - AL-MAMARY, Yaser H. S. - ALSHAMMARI, Naif G. M. - BALHARETH, Hamad - SOLTANE, Hela B. - SALEEM, Imran. Effect of entrepreneurial orientation and strategic orientations on financial and nonfinancial performance of small and medium enterprises in Saudi Arabia. In Journal of public affairs. ISSN 1472-3891, 2022, vol. 22, no. 2, pp. 1-11.
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