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Social media in the presidential election campaign: Slovakia 2019
Title Social media in the presidential election campaign: Slovakia 2019 Author info Mária Murray Svidroňová, Alena Kaščáková, Gabriela Bambušeková Author Murray Svidroňová Mária 1985- (50%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Co-authors Kaščáková Alena 1964- (40%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
Bambušeková Gabriela (10%)
Source document Administratie si Management Public. No. 33 (2019), pp. 181-194. - Bucharest : Bucharest University of Economic Studies Publishing, 2019 Keywords sociálne médiá - social media sociálne siete - social networks predvolebné kampane prezidenti - presidents politický marketing - political marketing Form. Descr. príspevky v zborníku - proceedings papers Language English Country Romania Annotation Since its origin, social media have been perceived as a place of self-expression and freedom of opinion. Social media, especially Facebook, are considered a powerful tool for various public administration activities that do not relate only to informing citizens, but also having them participate in decision-making and municipality governance. Nowadays, social media are also used in the marketing of a person or political party. This paper deals with the position and tasks of social media in the 2019 presidential election campaign in Slovakia. The article is based on an analysis of the Facebook pages and profiles of all 15 candidates for the post of President of the Slovak Republic. The research was carried out in the months of September 2018 – March 2019 using a special tool for analyzing Facebook pages called Facepager. We analysed number and type of posts and interactions (i.e. number of likes and shares) for the candidates by calculating so called interaction rate. Using basic statistical methods, we have confirmed the relevance and importance of using social media in the presidential election campaign. The paper also suggests some steps for better election campaigns – municipal, regional, national or even European Union election campaigns, showing the big potential of social media in political marketing Public work category ADM No. of Archival Copy 46740 Repercussion category TAN, Kieran Ethan - RAAMKUMAR, Aravind Sesagiri - WEE, Hwee Lin. Impact of COVID-19 on the outreach strategy of cancer social service agencies in Singapore : a pre-post analysis with Facebook data. In Journal of biomedical informatics. ISSN 1532-0464, 2021, vol. 118, pp. [1-8].
ZVADA, Ľubomír - PETLACH, Martin - ONDRUŠKA, Michal. Where were the voters? A spatial analysis of the 2019 Slovak presidential election. In Slovak journal of political sciences. ISSN 1335-9096, 2020, vol. 20, no. 2, pp. 176-205.
GARAJ, Michal - BARDOVIC, Jakub. Slovak 2019 presidential election and e-communication. In Marketing identity: Covid-2.0 : annual international scientific conference, Trnava, 11th November 2020. Trnava : University of Ss. Cyril and Methodius in Trnava, 2020. ISBN 978-80-572-0107-6, pp. 78-88.
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ZUMOFEN, Raphaël - MABILLARD, Vincent - PASQUIE, Martial. Social media use in Central and Eastern European cities : defining local government-citizen relationships through phases. In NISPAcee journal of public administration and policy. ISSN 1337-9038, 2023, vol. 16, no. 1, pp. 232-253.
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ADAMCZEWSKA, Kinga. Interactive election campaigns on social media? Flow of political information among journalists and politicians as an element of the communication strategy of political actors. In Journal of information technology and politics. ISSN 1933-1681, 2024, vol. 21, no. 1, pp. 23-37.
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