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Cultural heritage marketing
Title Cultural heritage marketing Subtitle a relationship marketing approach to conservation services Author info Izabella Parowicz Author Parowicz Izabella
Issue data Cham, Switzerland : Palgrave Macmillan , 2019. - xvii, 158 s. : il., tab., 22 cm ISBN 978-3-030-00286-2 Note Bibliografické odkazy. Register Keywords manažment kultúry - cultural management podnikanie - business - entrepreneurship spoločenské vedy - social sciences antropológia - anthropology vzťahy so zákazníkmi - customer relations Form. Descr. monografie - monographies Language English Country Switzerland systematics 304.2/.4 658.114 30 39+572 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 378589 Univerzita Mateja Bela Department of Roman studies In-Library Use Only
Number of the records: 1