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Marketing a management muzeí a památek

  1. TitleMarketing a management muzeí a památek
    Subtitleod přípravy expozice k prožitku návštěvníka. budování publika. strategický management. komunikace a propagace. rozvoj finančních zdrojů. kultura a cestovní ruch
    Author infoLadislav Kesner
    Author Kesner Ladislav
    Issue dataPraha : GRADA Publishing , 2005. - 304 s. : obr., tab., 24 cm
    Issue1. vyd.
    Edition Expert
    ISBN80-247-1104-4
    NoteBibliografia s. 287-300. Register
    Keywords múzeá - museums   kultúrne pamiatky - cultural monuments   marketing   strategický manažment - strategické riadenie - strategic management  
    LanguageCzech
    CountryCzech Republic
    systematics 069
    316.7:061
    904
    658.8
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count6, currently available 3, at library only 3
    Call numberLocationSublocationUmiestnenieInfo
    256110Univerzita Mateja BelaDepartment of absent lending – deposit. Available in 2 days.
    256111Univerzita Mateja BelaDepartment of absent lending – deposit. Available in 2 days.
    256112Univerzita Mateja BelaDepartment of absent lending – deposit. Available in 2 days.
    256113Univerzita Mateja BelaUniversal reading roomIn-Library Use Only
    258807Univerzita Mateja BelaDepartment of tourismIn-Library Use Only
    310131Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only

Number of the records: 1  

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