Number of the records: 1
Marketing communications in tourism and hospitality
Title Marketing communications in tourism and hospitality Subtitle concepts, strategies and cases Author info Scott McCabe Author McCabe Scott
Issue data Oxford : Elsevier Butterworth-Heinemann , c2009. - 300 s. : il., tab., 25 cm Issue 1st ed. Edition Hospitality, leisure and tourism ISBN 978-0-7506-8277-0 Note Bibliogr. odkazy. Reg. Keywords cestovný ruch - turizmus - tourism marketingová komunikácia - communication in marketing - marketing communication Language English Country Great Britian systematics 338.48 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 328339 Univerzita Mateja Bela Department of tourism In-Library Use Only
Number of the records: 1