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Implementácia moderných marketingových koncepcií v podmienkach Slovenskej republiky
Title Implementácia moderných marketingových koncepcií v podmienkach Slovenskej republiky Author info Zdenka Musová Author Musová Zdenka 1971- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Rozvoj marketingu v teórii a praxi : vedecký monografický zborník. S. 47-52. - Žilina : EDIS - vydavateľstvo Žilinskej univerzity, 2010 / Cisko Štefan ; Rukovanský Imrich ; Kampf Rudolf Keywords marketing marketingové stratégie - marketing strategy marketingové koncepcie - marketing conceptions Language Slovak Country Slovak Republic systematics 339.138 Public work category AED No. of Archival Copy 24286 Repercussion category MOLNAR, Pavol - DOLINSKY, Martin. Environmental performance assessment model as a sustainability decision tool for small and middle sized enterprises. In World academy of science, engineering and technology. ISSN 2010-376X, 2012, no. 65, pp. 1341-1348.
TÁBORECKÁ - PETROVIČOVÁ, Janka - MIHÁLKOVÁ, Petra - ZAJKOVÁ, Daniela. Environmentally responsible consumer behaviour. In Economic, social, environmental and legislative aspects of the corporate social responsibility 1 : proceedings of papers from international scientific conference, Banská Bystrica, 13. október 2011 [CD-ROM]. Banská Bystrica : Univerzita Mateja Bela, 2011. ISBN 978-80-557-0268-1, s. [1-7].
MAJEROVÁ, J. - ZVARIKOVÁ, K. New trends in marketing communication of car brands - results of a survey of consumer's perception in Slovak Republic. In Transport means 2014 : 18th international conference on transport means, Kaunas, 23rd-24th October 2014. Kaunas : Kaunas University Technology press, 2014. ISSN 1822-293X, pp. 145-148.
MAJEROVÁ, Jana. Analysis of Slovak consumer's perception of the green marketing activities. In 4th world conference on business, economics and management (WCBEM-2015), Ephesus, 30th April - 02nd May 2015. Amsterdam : Elsevier Science, 2015. ISSN 2212-5671, pp. 553-560.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (2) - PUBLIKAČNÁ ČINNOSŤ 
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