Number of the records: 1
Analysis for marketing planning
Title Analysis for marketing planning Author info Donald R. Lehmann, Russell S. Winer Author Lehmann Donald R.
Co-authors Winer Russell S.
Issue data New York : McGraw-Hill Irwin , 2005. - xii; 256 s. : gr., il., tab., 23 cm Issue 6th ed. Edition McGraw-Hill Series in Marketing ISBN 0-07-286596-2 Note Bibliografické odkazy. Register Keywords marketing marketingové plánovanie - marketing planning marketingové stratégie - marketing strategy Language English Country United States of America systematics 339.138 339.146.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 337887 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only
Number of the records: 1