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Marketingová komunikace
Title Marketingová komunikace Subtitle jak komunikovat na našem trhu Author info Miroslav Karlíček a kolektiv Author Karlíček Miroslav
Issue data Praha : Grada , 2016. - 221 s. : gr., obr., sch., tab., 24 cm Issue 2. aktualiz. a dopl. vyd. ISBN 978-80-247-5769-8 Note Bibliografia s. 215-221. Bibliografické odkazy Keywords marketing marketingová komunikácia - communication in marketing - marketing communication public relations - styk s verejnosťou - komunikácia s verejnosťou Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 658 658.8:316.77 339.138 659.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 0, at library only 3 Call number Location Sublocation Umiestnenie Info 357726 Univerzita Mateja Bela Economic reading room In-Library Use Only 368292 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 387086 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only
Number of the records: 1