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Cooperation as a driving force of innovations in destination marketing management

  1. TitleCooperation as a driving force of innovations in destination marketing management
    Author infoVanda Maráková, Diana Kvasnová
    Author Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
    Co-authors Kvasnová Diana 1991- (50%) UMBEF01 - Katedra cestovného ruchu
    Source document Forum Scientiae Oeconomia. Vol. 4, no. 3 (2016), pp. 67-80. - Dąbrowa Górnicza : Wydawnictwo Naukowe Akademii WSB, 2016
    Keywords marketingový manažment - marketing management   cestovný ruch - turizmus - tourism   inovácie - innovations  
    LanguageEnglish
    CountryPoland
    systematics 338.48
    Public work category BDE
    No. of Archival Copy37405
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
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Number of the records: 1  

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