Number of the records: 1
Cooperation as a driving force of innovations in destination marketing management
Title Cooperation as a driving force of innovations in destination marketing management Author info Vanda Maráková, Diana Kvasnová Author Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Kvasnová Diana 1991- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Forum Scientiae Oeconomia. Vol. 4, no. 3 (2016), pp. 67-80. - Dąbrowa Górnicza : Wydawnictwo Naukowe Akademii WSB, 2016 Keywords marketingový manažment - marketing management cestovný ruch - turizmus - tourism inovácie - innovations Language English Country Poland systematics 338.48 Public work category BDE No. of Archival Copy 37405 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika unrecognised
Number of the records: 1