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Environmental responsibility in marketing activities of companies
Title Environmental responsibility in marketing activities of companies Author info Zdenka Musová, Hussam Musa Author Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Musa Hussam 1968- (50%) UMBEF04 - Katedra financií a účtovníctva
Source document Innovation management, entrepreneurship and sustainability : proceedings of the 5th international conference, 25-26 May 2017, Prague. Pp. 654-663. - Praha : Oeconomica - Vysoká škola ekonomická, 2017 / Andera Michal ; Dvouletý Ondřej ; Habrmanová Blanka ; Holienka Marian ; Hronová Štěpánka ; Chytková Zuzana ; Lukeš Martin ; Machek Ondřej ; Mareš Jan ; Martínez Felipe ; Misař Jan ; Müllerová Jana ; Pašmik Jaroslav ; Pilková Anna ; Procházka David Anthony ; Svobodová Ivana ; Špaček Miroslav ; Innovation management, entrepreneurship and sustainability medzinárodná konferencia Keywords environmentálny marketing - environmental marketing marketingový mix - marketing mix consumers’ perception Language English Country Czech Republic systematics 33 Annotation Purpose: Current negative course of events in the environment influences the activities of companies, as well as the behaviour of consumers. Companies are forced to take these trends into account also in the marketing activities. Consumers also treat the environment with higher responsibility. The behaviour of companies and consumers is closely connected. Consumers, while they are making purchase decisions, react to various stimuli from the external environment, including marketing stimuli of companies. In that context, the aim is to define the environmental marketing and examine consumer perception of it with an emphasis on particular tools of marketing mix. Public work category AFC No. of Archival Copy 41249 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Number of the records: 1