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Consumer' s perception of ethical aspects of marketing activities
SYS 0254391 LBL 01106^^^^^2200229^^^450 005 20240531141844.7 014 $a 000426613300079 $2 WOS CC. CPCI-SSH 100 $a 20180122d2017 m y slo 03 ba 101 0-
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$a Consumer' s perception of ethical aspects of marketing activities $f Zdenka Musová, Hussam Musa 330 $a Current long-running and dynamical global trends in the macro-environment influence marketing activities of enterprises as well as the planning and the implementation processes of marketing strategies. Marketing has always been criticized for using certain unethical practices which harm the consumer, the enterprise that uses them, and have a negative effect on the whole society. A low quality, dangerous, or otherwise inappropriate product, high prices, hard sale or misleading and deceptive marketing communication, do not have a positive influence on a customer. Therefore, there is a growing demand of the enterprises for establishing such corporate rules that will enable employees to get oriented in marketing ethic. Using market opportunities with regard to the ethical dimension of business, is a great challenge these days. Creating an ethical marketing mix is the responsibility of marketing employees. Therefore, this paper synthesizes our knowledge of the given topic, findings how the 463 -1
$1 001 umb_un_cat*0254982 $1 010 $a 978-80-552-1739-0 $1 200 1 $a Managerial trends in the development $g rec. Jiří Duda, Aneta Bobenič Hintošová ... [et al.] $v online, pp. 642-678 $1 205 $a 1.vyd. $1 210 $a Nitra $c Slovak University of Agriculture in Nitra, Faculty of Economics and Management $d 2017 $1 215 $a 949 p. $1 702 1 $3 umb_un_auth*0250720 $4 675 $a Duda $b Jiří $1 702 1 $3 umb_un_auth*0210038 $4 675 $a Bobenič Hintošová $b Aneta $1 702 1 $3 umb_un_auth*0264951 $4 675 $a Cichobłaziński $b Leszek $1 702 1 $3 umb_un_auth*0261423 $4 675 $a Čarnogurský $b Karol $1 702 1 $3 umb_un_auth*0264952 $4 675 $a Dunay $b Anna $1 702 0 $3 umb_un_auth*0015139 $4 675 $a Eger $b Ludvík $1 702 1 $3 umb_un_auth*0264953 $4 675 $a Egerová $b Dana $1 702 1 $3 umb_un_auth*0228015 $4 675 $a Hrdá $b Veronika $1 702 1 $3 umb_un_auth*0264954 $4 675 $a Hrdličková $b Andrea $1 702 1 $3 umb_un_auth*0264955 $4 675 $a Ircingová $b Jarmila $1 702 1 $3 umb_un_auth*0183740 $4 675 $a Chebeň $b Juraj $1 702 1 $3 umb_un_auth*0247031 $4 675 $a Kadlečíková $b Mária $1 702 1 $3 umb_un_auth*0258938 $4 675 $a Kádeková $b Zdenka $1 702 1 $3 umb_un_auth*0101133 $4 675 $a Kozáková $b Jana $1 702 1 $3 umb_un_auth*0264956 $4 675 $a Kučerová $b Renata $1 702 1 $3 umb_un_auth*0264957 $4 675 $a Lančarič $b Drahoslav $1 702 1 $3 umb_un_auth*0264958 $4 675 $a Lušnáková $b Zuzana $1 702 1 $3 umb_un_auth*0258117 $4 675 $a Madzík $b Peter $1 702 1 $3 umb_un_auth*0236273 $4 675 $a Maroš $b Milan $1 702 1 $3 umb_un_auth*0210034 $4 675 $a Mihalčová $b Bohuslava $1 702 1 $3 umb_un_auth*0264959 $4 675 $a Munk $b Michal $1 702 0 $3 umb_un_auth*0029726 $4 675 $a Nagyová $b Ľudmila $1 702 1 $3 umb_un_auth*0264960 $4 675 $a Gavrila-Paven $b Ionela $1 702 1 $3 umb_un_auth*0264961 $4 675 $a Adina Pastiu $b Carmen $1 702 1 $3 umb_un_auth*0264962 $4 675 $a Rovný $b Patrik $1 702 1 $3 umb_un_auth*0264963 $4 675 $a Savov $b Radovan $1 702 1 $3 umb_un_auth*0256585 $4 675 $a Stojanová $b Hana $1 702 1 $3 umb_un_auth*0264964 $4 675 $a Tlučhoř $b Jan $1 702 1 $3 umb_un_auth*0264965 $4 675 $a Urbánová $b Mária $1 702 1 $3 umb_un_auth*0218567 $4 675 $a Ubrežiová $b Iveta $1 710 02 $3 umb_un_auth*0264966 $a ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" $b international scientific conference $d 7. $e Nitra $f 01.-02.06.2017 $1 712 02 $3 umb_un_auth*0264966 $a ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" $b international scientific conference $d 7. $e Nitra $f 01.-02.06.2017 606 0-
$3 umb_un_auth*0035870 $a etika $X ethics 606 $3 umb_un_auth*0264968 $a ethical marketing mix 606 $3 umb_un_auth*0264969 $a unethical marketing practice 606 $3 umb_un_auth*0264970 $a consumer’s perception 615 $n 33 $a Ekonomika 675 $a 33 700 -1
$3 umb_un_auth*0119779 $a Musová $b Zdenka $f 1971- $p UMBEF03 $9 50 $4 070 $T Katedra ekonomiky a manažmentu podniku 701 -1
$3 umb_un_auth*0084765 $a Musa $b Hussam $f 1968- $p UMBEF04 $9 50 $4 070 $T Katedra financií a účtovníctva 801 $a SK $b BB301 $g AACR2 $9 unimarc sk T85 $x existuji fulltexy
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