- Consumer' s perception of ethical aspects of marketing activities
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Consumer' s perception of ethical aspects of marketing activities

  1. MUSOVÁ, Zdenka - MUSA, Hussam. Consumer' s perception of ethical aspects of marketing activities. In ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era". international scientific conference. Managerial trends in the development. 1.vyd. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017. ISBN 978-80-552-1739-0, online, pp. 642-678.
Number of the records: 1  

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