- Using the concept of SoLoMo marketing in digital environment to incre…
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Using the concept of SoLoMo marketing in digital environment to increase brand awareness and communication with customers

  1. KRIŽO, Pavol - ČARNOGURSKÝ, Karol - SIROTIAKOVÁ, Mária. Using the concept of SoLoMo marketing in digital environment to increase brand awareness and communication with customers. In Knowledge management in Organizations. international conference KMO 2018. Knowledge Management in Organizations : communications in computer and information science. 1. vyd. - Ham : Springer Verlag, 2018. ISBN 978-3-319-95203-1, s. 551-561. Available on: https://doi.org/10.1007/978-3-319-95204-8_46.
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