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Corporate social responsibility as a source of competitive advantage in large enterprises
Title Corporate social responsibility as a source of competitive advantage in large enterprises Author info Vanda Maráková, Anna Wolak-Tuzimek, Zuzana Tučková Author Maráková Vanda 1976- (90%) UMBEF01 - Katedra cestovného ruchu
Co-authors Wolak-Tuzimek Anna (5%)
Tučková Zuzana (5%)
Source document Journal of Competitiveness : scientific journal from the field of management and economics. Vol. 13, no. 1 (2021), pp. 113-128. - Zlín : Univerzita Tomáše Bati ve Zlíně, 2021 Keywords spoločenská zodpovednosť podnikov - corporate social responsibility - CSR konkurencieschopnosť - competitiveness podniky cestovného ruchu - tourism enterprises konkurenčné výhody - konkurenčná výhoda - competitive advantages analýzy prieskumov Form. Descr. články - journal articles Language English Country Czech Republic Annotation The competitive advantage of enterprises in the conditions of market economy is not generated merely by ensuring high quality products and services. Therefore, in their strategies, they need to involve elements such as corporate social responsibility. The aim of the paper is to identify the key sources of competitive advantage of large enterprises. In the empirical research, the hypothesis has been tested to determine if the application of corporate social responsibility by enterprises has a statistically significant effect on gaining competitive advantage in the market. The hypothesis is verified on the basis of the authors' study of 253 large enterprises operating in Poland by means of exploratory factor analysis, the statistical method of reducing the number of classifying empirical variables, i.e. of discovering a structure in their interrelations. The procedure enabled the selection of the factors with the greatest statistical shares in explaining variability. To this end, the inp URL Link na plný text Link do databázy WoS Public work category ADC No. of Archival Copy 50189 Repercussion category RODRIGUEZ EUGENIO, Kelvin Ronaldo - GALLO APOLO, Jennifer Edith - GONZÁLEZ ILLESCAS, Mayiya Lisbeth - CARMENATE FUENTES, Luis Pastor. La responsabilidad social empresarial como estrategia de diferenciación de las empresas exportadoras. In INNOVA research journal. ISSN 2477-9024, 2021, vol. 6, no. 3, pp. 171-189.
MAROUSEK, Josef - TRAKAL, Lukas. Techno-economic analysis reveals the untapped potential of wood biochar. In Chemosphere. ISSN 0045-6535, 2022, vol. 291, art. no. 133000, pp.1-11.
STEFKO, Robert - GAVUROVA, Beata - OLEAROVA, Maria - BACIK, Radovan - NEBESKY, Lubomir. Extended model of mobile shopping acceptance : an empirical study of consumer behaviour. In E+M. Ekonomie a management. ISSN 1212-3609, 2023, vol. 26, no. 4, pp. 148-166.
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