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Marketingová komunikace v místě prodeje
Title Marketingová komunikace v místě prodeje Subtitle POP, POS, in-store, shopper marketing Author info Daniel Jesenský a kolektiv Author Jesenský Daniel
Issue data Praha : Grada Publishing , 2020. - 506 s. : il., tab., 25 cm Issue 2. vyd. ISBN 978-80-271-1724-6 Note Bibliografia Keywords marketingová komunikácia - communication in marketing - marketing communication spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour maloobchod - retail trade predajné miesta - sales points marketing v mieste predaja - in-store marketing Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 658.8:316.77 366.1 339.37 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 387087 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Number of the records: 1