Number of the records: 1
The battle for attention
Title The battle for attention Subtitle destination image in a competitive tourism market Author info Ivana Šimočková, Vanda Maráková, Kristína Pompurová Author Šimočková Ivana 1985-
Co-authors Maráková Vanda 1976-
Pompurová Kristína 1983-
Issue data Praha : Wolters Kluwer ČR , 2025. - xiv, 349 s. : il., tab., 24 cm Issue 1. vyd. ISBN 978-80-286-0415-8 Note Bibliografia. Bibliografické odkazy Keywords imidž cieľového miesta - destination image - image of destination konkurencieschopnosť cestovného ruchu - tourism competitiveness marketing destinácií - destination marketing cestovný ruch - turizmus - tourism konkurencieschopnosť - competitiveness Form. Descr. kolektívne monografie - collective monographies Language English Country Czech Republic systematics 338.48-4:005 338.48 005.332.4 339.137.2 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 4, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 397538 Univerzita Mateja Bela Economic reading room In-Library Use Only 397539 Univerzita Mateja Bela Department of absent lending 397540 Univerzita Mateja Bela Department of absent lending 397541 Univerzita Mateja Bela Department of absent lending 397542 Univerzita Mateja Bela Department of absent lending
Number of the records: 1