1. The battle for attention
| Title | The battle for attention |
|---|---|
| Subtitle | destination image in a competitive tourism market |
| Author info | Ivana Šimočková, Vanda Maráková, Kristína Pompurová |
| Author | Šimočková Ivana 1985- |
| Co-authors | Maráková Vanda 1976- Pompurová Kristína 1983- |
| Issue data | Praha : Wolters Kluwer ČR , 2025. - xiv, 349 s. : il., tab., 24 cm |
| Issue | 1. vyd. |
| ISBN | 978-80-286-0415-8 |
| Note | Bibliografia. Bibliografické odkazy |
| Keywords | imidž cieľového miesta - destination image - image of destination konkurencieschopnosť cestovného ruchu - tourism competitiveness marketing destinácií - destination marketing cestovný ruch - turizmus - tourism konkurencieschopnosť - competitiveness |
| Form. Descr. | kolektívne monografie - collective monographies |
| Language | English |
| Country | Czech Republic |
| systematics | 338.48-4:005 |
| 338.48 | |
| 005.332.4 | |
| 339.137.2 | |
| Catal.org. | BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici |
| Database | xkni - BOOKS |
| Copy count | 5, currently available 4, at library only 1 |