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Title Marketing Subtitle Concepts and Strategies Author info Sally Dibb ... [et al.] Co-authors Dibb Sally
Another authors Simkin Lyndon (Author)
Pride William M. (Author)
Ferrel O.C (Author)
Issue data Boston : Houghton Mifflin Company , 1997. - xxi, 842 s., 25 cm Issue 3rd ed. ISBN 0-395-79005-0 Keywords marketing koncepcie strategia Language English Country United States of America systematics 339.138=111 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 24066 Univerzita Mateja Bela Economic reading room In-Library Use Only 260485 Univerzita Mateja Bela Department of absent lending Title Marketing Management Subtitle Knowledge and Skills Text, Analysis, Cases, Plans Author info Paul J. Peter, James H. Donnelly, Jr. Author Peter Paul J.
Co-authors Donnelly James H.
Issue data Homewood : Irwin , [1992]. - xvi, 943 s. : il., 24 cm Issue 3rd ed. ISBN 0-256-09225-7 Note Bibliografické odkazy. Register Keywords marketing riadenie manažment - management Language English Country United States of America systematics 339.138=111 005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 book
Call number Location Sublocation Umiestnenie Info 222012 Univerzita Mateja Bela Department of psychology In-Library Use Only 262588 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Marketing Author info Eric N. Berkowitz ... [et al.] Author Berkowitz Eric N.
Co-authors Kerin Roger A.
Another authors Hartley Steven W. (Author)
Rudelius William (Author)
Issue data Homewood : IRWIN , 1992. - xxiv, 791 s. : il., 26 cm + disketa Issue 3rd ed. ISBN 0-256-09182-X Note Obsahuje prílohu The Wall Street Journal Readings in Marketing Keywords marketing trhová ekonomika - trhové hospodárstvo - market economy riadenie Language English Country United States of America systematics 339.138=111 658.8=111 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 book
Call number Location Sublocation Umiestnenie Info 215597 Univerzita Mateja Bela Department of psychology In-Library Use Only 220721 Univerzita Mateja Bela Department of absent lending 262606 Univerzita Mateja Bela Economic reading room In-Library Use Only