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Title Marketing Subtitle Grundlagen, Instrumente und praktische Anwendungen Author info Hans-Georg Geisbüsch, Richard Geml, Hermann Lauer Title Subtitle Translation : Marketing. Základy, plánovanie a praktické využitie Author Geisbüsch Hans-Georg
Co-authors Geml Richard
Lauer Hermann
Issue data Landsberg : Verlag Moderne Industrie , 1991. - 1015 s. : ill. Issue 2., völlig überarb. und erw. Aufl. ISBN 3-478-39472-4 Keywords marketing základy Language German Country Germany systematics 339.138=30 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 217766 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Social Marketing Author info Manfred Bruhn, Jörg Tilmes Author Bruhn Manfred
Co-authors Tilmes Jörg
Issue data Stuttgart : Verlag W. Kohlhammer , 1989. - 258 s. Issue 1. Aufl. ISBN 3-17-008280-9 Keywords marketing plánovanie - planning sociálny marketing - social marketing ekonomická analýza - economic analysis perspektívy - perspectives Language German Country Germany systematics 339.138=30 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 208118 Univerzita Mateja Bela Economic reading room In-Library Use Only