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Title Perception of package free shops as a part of the circular economy principles implementation by generations X and Y Author info Eva Poliačiková, Zdenka Musová, Jennifer Drugdová Author Poliačiková Eva 1960- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Musová Zdenka 1971- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Drugdová Jennifer 1994- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing identity COVID-2.0 : conference proceedings from the annual international scientific conference "Marketing identity 2020: COVID-2.0". Pp. 482-491. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2020 ; Marketing Identity 2020: COVID-2.0” konferencia Keywords cirkulárna ekonomika - circular economics - circular economy consumers’ perception covid-19 - koronavírus - Covid-19 (disease) - SARS-CoV-2 disease - Coronavirus disease 2019 generácie - generations marketingové nástroje - marketing tools Form. Descr. príspevky v zborníku - proceedings papers Language English Country Slovak Republic URL Link na zdrojový dokument Public work category AFD No. of Archival Copy 49341 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Title Environmental responsibility in marketing activities of companies Author info Zdenka Musová, Hussam Musa Author Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Musa Hussam 1968- (50%) UMBEF04 - Katedra financií a účtovníctva
Source document Innovation management, entrepreneurship and sustainability : proceedings of the 5th international conference, 25-26 May 2017, Prague. Pp. 654-663. - Praha : Oeconomica - Vysoká škola ekonomická, 2017 / Andera Michal ; Dvouletý Ondřej ; Habrmanová Blanka ; Holienka Marian ; Hronová Štěpánka ; Chytková Zuzana ; Lukeš Martin ; Machek Ondřej ; Mareš Jan ; Martínez Felipe ; Misař Jan ; Müllerová Jana ; Pašmik Jaroslav ; Pilková Anna ; Procházka David Anthony ; Svobodová Ivana ; Špaček Miroslav ; Innovation management, entrepreneurship and sustainability medzinárodná konferencia Keywords environmentálny marketing - environmental marketing marketingový mix - marketing mix consumers’ perception Language English Country Czech Republic systematics 33 Annotation Purpose: Current negative course of events in the environment influences the activities of companies, as well as the behaviour of consumers. Companies are forced to take these trends into account also in the marketing activities. Consumers also treat the environment with higher responsibility. The behaviour of companies and consumers is closely connected. Consumers, while they are making purchase decisions, react to various stimuli from the external environment, including marketing stimuli of companies. In that context, the aim is to define the environmental marketing and examine consumer perception of it with an emphasis on particular tools of marketing mix. Public work category AFC No. of Archival Copy 41249 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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