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Title Tourism Destination Branding: A Competitive Marketing Strategy Author info Marica Mazurek Author Mazureková Marica 1959- (100%) UMBEF14 - Inštitút ekonomických vied
Source document Management 2010 : knowledge and management in times of crisis and ensuing development, Part I.. S. 444-447. - Prešov : University of Prešov in Prešov, 2010 / Kern Jiří ; Hronec Ondrej Keywords destinácie destinácie cestovného ruchu partnerstvá tourist destinations marketing destinácií - destination marketing place branding partnerstvo - partnership Language English Country Slovak Republic systematics 338 Public work category AED No. of Archival Copy 21467 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Title National image & competitive advantage Subtitle the theory and practice of place branding Author info Eugene D. Jaffe, Israel D. Nebenzahl Author Jaffe Eugene D.
Co-authors Nebenzahl Israel D.
Issue data [Kodaň] : Copenhagen Business School Press , c2006. - 237 s. : il., 23 cm Issue [1st ed.] ISBN 87-630-0172-1 Note Bibliogr. s. [207]-234. Reg. Additional Variant Titles National image and competitive advantage Keywords place branding konkurenčné výhody - konkurenčná výhoda - competitive advantages competitive advantages Language English Country Denmark systematics 339.137 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 328335 Univerzita Mateja Bela Department of tourism In-Library Use Only