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Title Funkcia proprií v procese mediálnej kolokvializácie Par.title The function of proper nouns in the process of media colloquialization Author info Vladimír Patráš Author Patráš Vladimír 1959- (100%) UMBFF12 - Katedra slovenského jazyka a komunikácie
Source document Onomastica : pismo poświęcone teorii i interpretacji nazw własnych. Roč. 59 (2015), s. 39-56. - Kraków : Polska akademia nauk, Komitet Językoznawstwa, Instytut Języka Polskiego, 2015 Keywords vlastné mená - proper names mediálna komunikácia - communication in mass media - media communication bulvárna tlač verbálna proxemika mediálna kolokvializácia Language Slovak Country Poland systematics 81 Annotation A proper noun as a nomination, identification, delimination and sociopragmatic unit acquires a specific mandate in media communication. Within this communication, proper nouns operate as a vehicle contributing also to a reduction of verbal proxemics among a media product, mediator and the audience, which is created through colloquialization procedures. The reduction of proxemics is generally reflected in the media structures that are not based on visual code, considering the genetic-typological aspect. From this field a proper noun transits to the print in a broader concept, which is not infrequently supported by teletechnologies. In media communication, and also in the segment of serious (non-tabloid) print, we can thus observe reinforcing tendencies of spontaneity, non-officiality, familiarity, joviality, tendencies, (self-)presentation, manipulation and persuasion. All of these tendencies have not occurred in this type of the print until recently, or they have been represented only in trace amounts. The aim of this paper is to synergistically outline the sources, manifestations and consequences of activating of colloquialization of proper nouns in "the media landscape. Public work category ADE No. of Archival Copy 36736 Repercussion category ROHÁRIK, Pavel. Terminológia remeselníckej výroby a život Slovákov v Nadlaku. IV. a V. časť. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Filozofická fakulta, 2016. 457 s. ISBN 978-80-557-1159-1.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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