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Title Strategic alliances and marketing partnerships Subtitle gaining competitive advantage through collaboration and partnering Author info Richard Gibbs, Andrew Humphries Author Gibbs Richard
Co-authors Humphries Andrew
Issue data London : Kogan Page , c2009. - 235 s. : il., tab., 24 cm Issue [1. vyd.] ISBN 978-0-7494-5484-5 Note Reg. Keywords strategické aliancie - strategic alliances vzťahový marketing - marketing vzťahov - relationship marketing Language English Country Great Britian systematics 658 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 319781 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only