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Title Service management and marketing Subtitle customer management in service competition Author info Christian Grönroos Author Grönroos Christian
Issue data Hoboken, NJ : John Wiley & Sons , 2007. - x, 483 s. : il., 24 cm Issue 3rd ed., reprinted ISBN 978-0-470-02862-9 Note Bibliogr. odkazy. Register Keywords predaj - selling marketing manažment služieb - service management služby - service industries - services zákaznícke služby - služby zákazníkom - customer services Language English Country United States of America systematics 658.8 339.187 Annotation Res. angl. Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 309304 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only