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Title The use of marketing audit in practice of different types of companies Author info Denisa Lipnická Author Lipnická Denisa 1987- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing on the international markets of commodities and services: global aspects : IV. international scientific-practical conference, Poprad, 14-15 February, 2013, Tom II. S. 269-270. - Donetsk : Donetsk National University of Economics and Trade named after M. Tugan-Baranovsky, 2013 Keywords marketingové aktivity - marketing activities marketingový audit - marketing auditing marketingová výkonnosť Language English Country Ukraine systematics 339.138 Annotation The paper focuses on the usage of marketing audit in practice of different types of companies. The main aim is to identify the main types of companies for which the marketing audit can the most profitable and useful. Public work category BEF No. of Archival Copy 27500 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
Title New approaches to strategy devlopment in global business environment Par.title Nové prístupy k vývoju stratégie v podmienkach celosvetového podnikania Author info Jaroslav Ďaďo, Vladimír Laššák Author Ďaďo Jaroslav 1954- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Laššák Vladimír (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Ukraine-Slovakia : the International scientific-practical conference for under- and post-graduate students and young scientists, Tom I. S. 20-20. - Donetsk : Donetsk National University of Economics and Trade, 2010 Keywords celosvetové podnikanie podnikateľské stratégie Language English Country Ukraine systematics 334.722.1 Public work category AFG No. of Archival Copy 16973 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
article
Title Ukraine-Slovakia Par.title factors, problems and features of world economy globalisation Subtitle the International scientific-practical conference for under- and post-graduate students and young scientists Document part Tom I Issue data Donetsk : Donetsk National University of Economics and Trade , 2010 Language English Country Ukraine Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ 
book
Title Ukraine-Slovakia Par.title factors, problems and features of world economy globalisation Subtitle the International scientific-practical conference for under- and post-graduate students and young scientists Document part Tom II Issue data Donetsk : Donetsk National University of Economics and Trade , 2010 Language English Country Ukraine Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ book
Title Impact of globalization into marketing communication area Par.title Vplyv globalizácie na sféru marketingovej komunikácie Author info Andrea Danková, Monika Ďaďová Author Danková Andrea 1986- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Ďaďová Monika (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Ukraine-Slovakia : the International scientific-practical conference for under- and post-graduate students and young scientists, Tom II. S. 66. - Donetsk : Donetsk National University of Economics and Trade, 2010 Keywords globalizácia - globalization komunikačné nástroje - communication tools reklama communication tools Language English Country Ukraine systematics 339.138 Public work category AFG No. of Archival Copy 16977 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised